Buff is a headgear that was originally designed for various types of outdoor activities. In Iceland, large companies such as insurance companies, banks, gas stations and export companies have put their logos on such headgear and given them to children, among other things, by distributing them in schools. Because buffs are popular with children, they have become an unwitting billboard for a product that is visible to parents and others at many times. The artwork was made with the purpose of getting over a certain anger towards large corporations that have made these buffs, but instead of looking down on the buff, Anna Margrét decided to exalt it by wearing just that and posing herself in ways that relate to art history. As a result of the work, Anna Margrét founded the International Buff Day, which is celebrated on November 24 every year.